Business Administration (BBA)

Explore –Journal of Research

                                    Peer Reviewed Journal

     ISSN 2278–0297 (Print)

                                                                                                ISSN 2278–6414 (Online)

© Patna Women’s College, Patna, India

                                                         https://patnawomenscollege.in/explore-journal-of-research/

A Study on Consumer behaviour towards Online Shopping with special reference to Bigbasket Patna

• Anamika • Anubhaya Prakash • SarvagyaVishwas • Satnam Kaur

Received                  : December 2021

Accepted                 : January 2022

Corresponding Author   : Satnam Kaur

Abstract : The study is undertaken with the objective to find out the perception and behaviour of consumers towards online shopping platform with special reference to BigBasket, Patna. It highlights the features of BigBasket which are getting favorable responses from the consumers. It is an attempt to understand the behaviour of consumers towards online shopping sites.

Keywords: Consumer Behaviour, BigBasket, Online shopping, Satisfaction level.

Anamika

BBA III year, Session: 2019-2022, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India

Anubhaya Prakash

BBA III year, Session: 2019-2022, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India

SarvagyaVishwas

BBA III year, Session: 2019-2022, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India

Satnam Kaur

Assistant Professor, Department of Business Administration Patna Women’s College (Autonomous),

Bailey Road, Patna-800 001, Bihar, India

E-mail : satnam.bba@ patnawomenscollege.in