A Study on Digital Marketing as A tool for Growth and Development of Startups in Bihar

Commerce            

Explore –Journal of Research

                                    Peer Reviewed Journal

     ISSN 2278–0297 (Print)

                                                                                                ISSN 2278–6414 (Online)

© Patna Women’s College, Patna, India

                                                         https://patnawomenscollege.in/explore-journal-of-research/

A Study on Digital Marketing as A tool for Growth and Development of Startups in Bihar

• Netra Sharma • Aayushee Priya  • Aastha Lal  • Kirti Kamal

Received                  : December 2021

Accepted                 : January 2022

Corresponding Author   : Kirti Kamal

Abstract : Digital marketing has gained momentum in the recent years as the most effective tool used by businesses worldwide in expansion and customer acquisition. The use of digital and online tools is cost effective, uses multiple channels, and generates better customer engagement. Entrepreneurs in India are increasingly adopting digital strategy for marketing their products and services. Digital marketing has a significant impact on start-ups and small businesses since digital platforms have a substantial potential to engage with people and organisations with the primary goal of facilitating interactions between businesses and consumers. Start-ups have a limited budget and resources, so

they must make the most of what they have to reach their target audience and generate income. The purpose of this research is to study the value and impact of digital marketing on the competitive positioning of start-up businesses with special reference to start-ups based in Bihar. The study would also look into whether digital marketing might help start-ups to grow and succeed to gain consumer loyalty and build customer connections by increasing brand recognition by gaining perspectives of both start-ups and customers of Bihar.

Keywords: Digital Marketing, Startups, Growth and Development, Customer Reach, Profitability.

Netra Sharma
B.Com. III year, Session: 2019-2022, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India

Aayushee Priya
B.Com. III year, Session: 2019-2022, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India

Aastha Lal
B.Com. III year, Session: 2019-2022, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India

Kirti Kamal
Assistant Professor, Department of Commerce, Patna Women’s College (Autonomous),
Bailey Road, Patna-800 001, Bihar, India E-mail : kirti.bcom@patnawomenscollege.in