Explore –Journal of Research
Peer Reviewed Journal
ISSN 2278–0297 (Print)
ISSN 2278–6414 (Online)
Vol. XVII, 2024
© Patna Women’s College, Patna, India
A Study on the awareness level of Youth Customers towards Khadi products with special reference to Patna, Bihar
•Kumari Priya • Suhasini Pathak • Astha Jaiswal
•Humnasheen Akhtar
Received : December, 2023
Accepted : January, 2024
Corresponding Author : Kumari Priya
Abstract: The study is undertaken with the objective to find out the awareness level of youth customers towards Khadi products with special reference to Patna, Bihar. It highlights the understanding of Khadi products among the youth which got various types of responses from its respondents. It is an attempt to understand the awareness, knowledge, and
preferences of the youth of Patna towards Khadi which is essential for promoting sustainable consumption and preserving India’s indigenous fabric legacy
Keywords: Awareness level, Youth customers, Khadi products.
Kumari Priya
Asst. Professor, Dept. of Business Administration (BBA), Patna Women’s College (Autonomous),
Bailey Road, Patna-800 001, Bihar, India E-mail:kpriyaofficial1@gmail.com
Suhasini Pathak
BBA Ill year, Session:2021-2024, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India
Astha Jaiswal
BBA Ill year, Session: 2021-2024, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India
Humnasheen Akhtar
BBA Ill year, Session:2021-2024, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India
In the realm of sustainable fashion, ‘Khadi’ serves as an enduring symbol of dateless fineness and environmental responsibility. Khadi goods hold a deep embedded historical and artistic significance in India, nearly linked to Mahatma Gandhi’s vision of self sufficiency and the advancement of rural industries (Parikh G., 2011).
Lately, there has been an increased emphasis on educating youthful individuals about the significance and advantages of Khadi products. By grasping the significance of Khadi and its consequences on both the economy and the environment, the youth can play a vital part in securing this age-old cultural tradition and promoting a life that is environmentally and ecologically sustainable.(https://www.thepharmajou rnal.com/archiv es).
Thus, by embracing mindfulness of Khadi, the youth can contribute effectively to-
- Promotion of sustainable and eco-friendly choices.
Promotion of rural employment
