• Name – Dr. Aprajita Pathak
• Email – aprajitapathak138@gmail.com |
• Designation – Assistant Professor
• Department – Mass Communication

• An accomplished academic and researcher with expertise in communication and media studies, Dr. Aprajita Pathak focuses on health communication, sustainable development, and disaster management. With a Ph.D. in Communication and Media Studies from Banaras Hindu University, her work emphasises two-way communication strategies to address socio-cultural and systemic challenges in Bihar. Dr. Pathak has contributed significantly through funded research projects, scholarly publications, and impactful teaching methods. Recognised with the ICSSR Doctoral Fellowship, she has been an Assistant Professor, researcher, and mentor, fostering critical thinking and inclusivity among students.

• • Ph.D. in Communication and Media Studies – Institution: Banaras Hindu University – Thesis Title: The Status of Women’s Health in Bihar: A Study on Communication Needs – Award Year: December 2023

• Master’s in Communication and Media Studies (first class ) – Institution: Central University of South Bihar(first class) – Completion Year: 2016
• Bachelor’s in Communicative English and Media Studies – Institution: Patna Women’s College – Completion Year: 2014

• Assistant Professor Patna Women’s College, Patna (July 2022 – Present) – Teaching mass communication courses at the postgraduate level. – Researching and publishing on health communication, disaster management, and digital media. – Developing innovative, interdisciplinary teaching strategies.
• Assistant Communication Manager Gram Praudyogik Vikas Sansthan (Sept 2016 – Oct 2018) – Designed and implemented communication strategies to engage diverse stakeholders. – Strengthened collaborations with government bodies and media organizations. – Managed internal communications, including editing publications and reports.

• Health Communication in Bihar (ICSSR funded) – Focused on two-way communication to bridge gaps in women’s health awareness.
• Waste Management Communication( funded by Patna womens College) – Explored innovative communication strategies for effective waste management.
• Disaster Management Communication in Bihar( students research projects) – Analyzed media and digital platform roles in disaster preparedness and response.

1. A Study on the Role of ASHA in Spreading Awareness about the Janani Suraksha Yojana in Bihar. (A Blind Peer Reviewed, ISSN: 2348-5485, (Approved by UGC Journal No. 41336)
2. Health Communication Strategies in India: An Empirical Study on Anaemia Among Women in Bihar. (ISSN 0975-8690 UGC List No 44958)
3. Assessing Solid Waste Management Challenges in Bihar: Insights from the 2020- 2021 CPCB Annual Report (Research Today, Vol. XV,1, 454-461, 2024)
4. Dissecting Media Credibility among Media Students: A Study on Universities of Patna. (AD VALOREM, vi,1 , 43-59, , 2019,)
5. Health Communication Strategies in India: An Empirical Study With Special Reference to Anaemia Among Women in Bihar (THE ETERNITY, 12,4, 280-286, 2021)
6. Health information, misinformation, and disinformation on WhatsApp: a content analysis study (chapter in book)
7. Astrology on social media: A study on Perception and consumption among youth in India (supervised annual students’ research projects and won first position, 2023)
8. Disaster Management in Bihar: Analysing the role of Media and Communication (supervised annual students’ research projects and won first position, 2024).
9. Bridging the Gap in solid waste management Implementation in Bihar: A study on the need of communication intervention. (Best paper presentation award; Presented in a national seminar organised by the Department of Mass Communication, Xaviours University, Patna and Patna Women’s College)

Awards and Fellowships

• ICSSR Doctoral Fellowship, Indian Council of Social Science Research.
• Funded research project from Patna Women’s College. Key Skills
• Expertise in strategic communication for public health and sustainable development.
• Skilled in teaching, research, and curriculum development.
• Proficient in leveraging digital platforms for academic and outreach purposes. Advisory Roles and Memberships
• Member, Advisory Board: The Voice, PWC News, and Headway.