Contribution of OTT series in Fueling Rebellion among Youth

CEMS                       

Explore –Journal of Research

                                    Peer Reviewed Journal

     ISSN 2278–0297 (Print)

                                                                                                ISSN 2278–6414 (Online)

© Patna Women’s College, Patna, India

                                                         https://patnawomenscollege.in/explore-journal-of-research/

Contribution of OTT series in Fueling Rebellion among Youth

• Kumari Astuti • Shristy Kamal • Zainab Imam •Runa

Received                  : December 2021

Accepted                 : January 2022

Corresponding Author   : Runa

Abstract : OTT platforms have created an immense impact on the youth. The past few months have provided a boost to such 07T platforms due to the restrictions imposed due to the covid pandemic. It has added to the diverse taste for several series and shows among the youth and led them on a highly engaging path of entertainment and information. The project attempts to study the ways in which such ott platforms also encourage rebellion among youth. For the sake of the project, primary data has been collected from among the youth section and an analysis has been drawn based on the collected responses. The project explores if OTT platforms are fuelling

rebellion among youth and studies the psychological impact of online web series and video content on youth go. Eventually some interesting conclusions can be drawn based on the qualitative and quantitative analysis of the behavioural changes among youth as a result of their consumption of diverse contents shown in web series. These reflect a variety of reasons why such OTT platforms gain popularity among youth and how they can be put under check, if needed.

Keywords : OTT series, Youth, Rebellion, Impact, Fueling, Psychological effects, behavior change, etc.

Kumari Astuti
CEMS II year, Session: 2020-2023, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India

Shristy Kamal
CEMS II year, Session: 2020-2023, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India

Zainab Imam
CEMS II year, Session: 2020-2023, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India

Runa
Assistant Professor, Department of CEMS, Patna Women’s College (Autonomous), Bailey Road, Patna-800 001, Bihar, India E-mail :.runa.cems@patnawomenscollege.in