Digital Marketing – A curse or a boon for pharmaceuticals during the pandemic

Business Administration (BBA)

Explore –Journal of Research

                                    Peer Reviewed Journal

     ISSN 2278–0297 (Print)

                                                                                                ISSN 2278–6414 (Online)

© Patna Women’s College, Patna, India

                                                         https://patnawomenscollege.in/explore-journal-of-research/

Digital Marketing – A curse or a boon for pharmaceuticals during the pandemic

• Kritika Jhunjhunwala • ManviThakur  • Sonal Kumari  • Mohsina Fatima

Received                  : December 2021

Accepted                 : January 2022

Corresponding Author   : Mohsina Fatima

Abstract : This research was conducted to know the impact of digital marketing in Pharmaceutical industries due to covid-19 and to analyze the attitude of consumers and sellers towards online marketing and reasonable impact that digital marketing has made with reference to the timespans of lockdowns and unlocks that the nation has gone through. It is also conducted to study the growth of the pharmaceutical industry with the help of Digital Marketing.

Keywords: digital marketing, Pharma industry, growth, covid.

Kritika Jhunjhunwala
BBA III year, Session: 2019-2022, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India

ManviThakur
BBA III year, Session: 2019-2022, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India

Sonal Kumari
BBA III year, Session: 2019-2022, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India

Mohsina Fatima
Assistant Professor, Department of Business Administration Patna Women’s College (Autonomous),
Bailey Road, Patna-800 001, Bihar, India
E-mail : mohsina.bba@patnawomenscollege.in