AMM
Explore –Journal of Research
Peer Reviewed Journal
ISSN 2278–0297 (Print)
ISSN 2278–6414 (Online)
© Patna Women’s College, Patna, India
Market Acceptance of Virtual Assistance with special reference to Amazon Alexa
• Adya Mukhlal • Muskan Kumari • Aashi Harita • Shazia Rahman
Received : December 2021
Accepted : January 2022
Corresponding Author : Shazia Rahman
Abstract : As our world is becoming more digital, virtual assistants using advanced Artificial Intelligence are forming the bridge between the digital and human world by offering the consumers and business support with a wide range of tasks. A virtual assistant is an application program that can understand natural human language, speak natural language and complete electronic tasks for the end user. Virtual assistants, such as Amazon Alexa and smart speakers, are used for various applications. One major use of a virtual assistant is as
personal assistant. It helps customers to accomplish various tasks. There are many smart speakers such as Amazon’s Alexa , Google Duo , Bose , Apple’s Sid that offers an intuitive interface for connected homes or cars . It is basically used for entertainment purpose. Smart homes using Alexa grew five —fold in last one year. It is experiencing high market acceptance as consumers are shifting to home automation system.
Keywords : Customer, Amazon Alexa, Marketing, Artificial Intelligence, Virtual Assistant.
Adya Mukhlal
AMM III year, Session:2019-2022, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India
Muskan Kumari
AMM III year, Session:2019-2022, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India
Aashi Harita
AMM III year, Session:2019-2022, Patna Women’s College (Autonomous), Patna University, Patna, Bihar, India
Shazia Rahman
Assistant Professor, Department of AMM, Patna Women’s College (Autonomous), Bailey Road, Patna-800 001, Bihar, India E-mail : shazia.amm @ patnawomenscollege.in
