NPTEL ENROLLMENT DETAILS AND LIST OF COURSES ( JULY- DEC 2024) New   NAAC REACCREDITED WITH A++ CGPA OF 3.51 New    Patna Women’s College gets remarkable ranking in MDRA – India Today Best Colleges 2023 New  Corona Crusaders College Magazine New   Alumni Association Life Membership/Contribution Form Link New   Patna Women's College is ranked at a rank band of 101 - 150 in the NIRF 2024 Ranking under College category
                 

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Marketing Environment

Marketing Environment Environment term is derived from French Word: Environer, means to encircle or to surround i.e the surrounding forces or conditions in which we live, work etc. According to Philip Kotler, Marketing environment refers to “External factors and forces that affects the company’s ability to develop and maintain successful transactions and relationships with companies [...]