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YOSHA SINGH

YOSHA SINGH

UGC NET,MBA, PGDAMM
Orchid Id : 0009-0001-4371-4332

BASIC INFORMATION :
  • Name: YOSHA SINGH
  • Gender: Female
  • Department: Department of Advertising and marketing management
WORK EXPERIENCE:
  • Working as Assistant Professor in the Department of Advertising and Marketing management, Patna Women’s College, Patna Since 2016 till.
  • Worked as Guest Faculty in the Department of Bachelor of business Administration from 2016-2018
  • Worked as Guest Faculty in the Department of English from 2018-2023
AREAS OF INTEREST:
  • Marketing Management, Advertising Management, Media, Customer Relationship Management, Sales and Distribution management, Service marketing, Consumer Behavior, Public Relations, Graphic Designing
PROFESSIONAL QUALIFICATION:
  • Coordinator Addon- Course Digital Marketing
  • MBA in Marketing from Sam Higginbottom Institute of Agriculture , Allahabad, 2012
  • Post Graduate diploma in Marketing Management, Nalanda Open University, 2009
  • NET-2019
  • Pursuing Phd (Marketing)
ACHIEVMENT:
  • Resource Person for Confluence 2.0 in Management discipline on the topic “Foreign Direct Investments and Cryptocurrency”: 2nd International Student- Faculty Exchange Programme- St. Aloysis college (Autonomous), Jabalpur, M.P.  2021
  • Member Recruitment Board: Development Management Institute, Patna
  • Guest Speaker: Retail Guru Business Meet organized by Dainik Jagaran :2023
  • Guest Speaker: Career Counseling for Matriculation students: St. Karen school collegiate, Bihta , 2023
  • Attended a five day Faculty Development Programme on Pedagogy :Jointly organized by Patna Women’s College (Autonomous),  and St. Xavier’s College of Management and technology Patna
  • Attended national webinar on understanding Research Ethics: The Principles and Practices, IQAC Patna women’s college (Autonomous),
  • Attended a five-day faculty Development programme :Parul University , Gujarat
  • Attended “National Intellectual Property awareness Mision”NIPAM:2023
  • Attended various national and international seminars/webinar
  • Quiz master for ASISC Patna Zone quiz competition 2025 , Don Bosco School, Patna
  • Attended a five-day faculty Development programme: on “Innovative approach in Management and Engineering Teaching”, St. Joseph’s College, Thanjavur

 

  • Paper Presentations;

“Ads For All: Inclusivity as India’s branding future, 6th International Conference” Inclusive Transformation in Management: Leadership in Digital Era, FMS,PIMR Parul University in Collaboration with Assumption University, Thailand

“Weaving Economic Renewal: Contributions and Challenges of Micro Entrepreneurs in the Indian Ecosystem”,12th LSME International Research Conference on Responsible Research and Innovation in the Humanities and Social Sciences, The London School of Management and Education, London