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A Study on the Impact of Consumer Awareness and Consumer Rights Regarding Food Product among Youth and Adults- A Cause of Concern

Home Science               

Explore –Journal of Research

                                    Peer Reviewed Journal

     ISSN 2278–0297 (Print)

                                                                                                ISSN 2278–6414 (Online)

© Patna Women’s College, Patna, India

                                                         https://patnawomenscollege.in/explore-journal-of-research/

A Study on the Impact of Consumer Awareness and Consumer Rights Regarding Food Product among Youth and Adults- A Cause of Concern

• Anushka • Dolly • Eqra Imam • Rosy Kumari

Received                  : December 2021

Accepted                 : January 2022

Corresponding Author   : Rosy Kumari

Abstract : Any individual who purchases products or services for their personal use is called a consumer. The consumer is indeed the king of the market, but in reality, consumers are treated very badly in the market. The consumers are not sure of getting qualitative goods as per their demand and price payments. The most important step in consumer education is making them aware of consumer rights and responsibilities and to empower them for self—protection from the different kinds of misleading advertisements and unethical behavior of the salesman. This paper aimed is to measure the level of consumer awareness among youth and adults and also to know their perception about today’s market. The data were

collected using a scheduled questionnaire and interview method. A total of 246 respondents was considered for the present study. This research is based on descriptive and explanatory research. The method of data collection is based on primary data. The method of sampling technique adopted is stratified random sampling. In the survey it is found that consumers are not aware during the buying process and in general, the level of awareness among youth and adults on consumerism is not satisfactory.

Keywords: Consumer awareness, Consumer rights, and responsibilities, Consumer education, Misleading advertisement.

Anushka
B.A. III year, Home Science (Hons.),
Session:2019-2022, Patna Women’s College (Autonomous),
Patna University, Patna, Bihar, India

Dolly
B.A. III year, Home Science (Hons.),
Session:2019-2022, Patna Women’s College (Autonomous),
Patna University, Patna, Bihar, India

Eqra Imam
B.A. III year, Home Science (Hons.),
Session:2019-2022, Patna Women’s College (Autonomous),
Patna University, Patna, Bihar, India

Rosy Kumari
Assistant Professor, Department of Home Science,
Patna Women’s College (Autonomous),
Bailey Road, Patna-800 001, Bihar, India
E-mail : angelrosy1991@gmail.com