ADMISSION NOTICE (2024-2025) New   Notification of Appointment as Assistant Professors New   NPTEL ENROLLMENT DETAILS AND LIST OF COURSES ( JULY- DEC 2024) New   NAAC REACCREDITED WITH A++ CGPA OF 3.51 New   New Programmes started in PWC 2024 New    Patna Women’s College gets remarkable ranking in MDRA – India Today Best Colleges 2023 New  Corona Crusaders College Magazine New   Alumni Association Life Membership/Contribution Form Link New   Patna Women's College is ranked at a rank band of 101 - 150 in the NIRF 2021 Ranking under College category

Enter your keyword



September 29, 2023 @ 9:52 am – 12:30 pm Asia/Kolkata Timezone



Patna University

3rd Cycle NAAC Accredited at ‘A’ Grade with CGPA 3.58/4

“College with Potential for Excellence” (CPE) status accorded by UGC

Department of Advertising and Marketing Management


Importance of digital skills for corporate employability

The Department of Advertising and Marketing Management organised Student Development Programme on 29th September 2023 in collaboration with IBS Kolkata for all the UG and PGDAMM students. The Guest speaker was Professor Shubhanan Dey, Faculty member- IBS Kolkata. He is an MBA in Retail Management with wide industry exposure in visual merchandising design, display and maintenance of high and store image spoke about the digital and corporate future.

He talked about the 4th Industrial Revolution- technology, the GIG economy and the changes in the marketing environment for today’s students. He emphasized on the students in order to be employable and to be tech savvy, have a dominant net presence and digital skills. They should also be aware about the net etiquettes. He emphasized on the importance of omni channel presence and internet visibility. He also advised the students to upload their C.Vs  on the net LinkedIn, to have a better net presence.