MOBILE BANKING: A VIRTUAL MODE OF BANKING
MOBILE BANKING: A VIRTUAL MODE OF BANKING
At present influence of technology is pervasive and a world without it cannot be visualized. Innovations in various places across the world have made people’s lives very simple and relaxed. Mobile banking is one of the significant pillars to empower India Digitally. Banks in India have to run at a pace and adapt technology faster than ever before to survive. The government is playing a tremendous role to accelerate the digital platform for the banking sector. As the Digital payment revolution has been taking place in Banking Sector and thus virtual banking is very helpful to meet the demand of High-Tech customers. India is the fastest-growing country in the entire world in access to the internet. And no doubt Mobile Banking system is playing a big role in the digitalizing Indian economy. Digitalization has become one of the top priorities for banks in India. Mobile banking refers to the digitalization of traditional banking services. It is a process of connecting with banks through Digital platforms and accessing banking services through smartphones, laptops, etc. Mobile banking is a platform where banks use to provide banking-related financial services through the Internet. It is the revolutionary transformation in the banking system from the traditional banking where system has been shifted from queuing banking to hand-to-hand banking. Mobile banking is the major change in the platform of banking system. In this technological era mobile phone earlier, which were only a mode communication and entertainment and now it has become a gateway to financial services. Usefulness of Mobile banking can be measured in terms of convenience mode of banking, easy to understand, easy to operate, quick access of bank account, speedy service with low charges, safe and secure mode of banking etc. However, mobile banking is depended on the availability of an internet connection and a smart phone with personalised software called banking application. It is a portal to perform financial transaction after linking with the banking app. M- banking is anywhere anytime banking i.e., ‘your bank is now on your finger tip’. The Reserve Bank of India has taken many measures to promote and expand the use of payments through mobile banking. Mobile banking is growing at ever fasting rate in India. Demonetization and Covid Pandemic results in the growth of mobile banking at a faster rate in the country. In the Wave of Digital India, Mobile banking allows the economy to remain paperless and enable convenient banking through the digital platform. The future of Mobile Banking is very hopeful. However, a complete replacement of physical branch banking with Mobile banking seems not possible as Mobile banking is useful for immediate retail banking services but customers prefer branch interaction for other important and irregular services, such as while taking a loan or negotiating the terms of the loan or understanding some important policies of banks, etc customer prefer to visit the branch.
Nikky Kumari
Assistant Professor
Department of Commerce
Email : tiwarynikky@gmail.com
