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Advertising and Marketing Management

Highlights of the Department

  • The Department has an impressive track record in terms of the Alumni being placed in diffrent frontline organizations like ICICI Bank, Ranbaxy, HDFC Bank, Hindustan Times, Bajaj Capital, LIC etc
  • In the final year, the department arranges for regular visits to Blue Chip Companies like RBI, Godrej,Whirlpool, Maruti Udyog Ltd, UB Group,Sudha, Pepsi,Bisleri,HMT(Tractors)etc.in order to provide an excellent corporate exposure.The students are made to learn the professional skills through on the job-Training  in diffrent sectors like Banking, Telecom Industry, Hospitality, Media,Advertising,Marketing etc.
  •  The Unique Feature of the Department “Annual Workshop on Salesmanship and Selling Skills”.

The department runs ADD-ON Courses in:

  • Certificate Course In Office Management.
  • Diploma In Office Management

Activities

Two day Workshop on Salesmanship and Selling Skills

When: February 7, 2025 @ 9:30 am – February 8, 2025 @ 11:15 am

The Department of Advertising and Marketing Management organised a two day Workshop on Salesmanship and Selling Skills on7th and 8th of February 2025 , in the sports ground of Patna women’s college .The Workshop is[…]

National Seminar on Innovation and Management

When: October 28, 2024 @ 11:30 am – 2:30 pm

Patna Women’s College (Autonomous), in collaboration with Providence Women’s College, Calicut, hosted a National Seminar on Innovation and Management in the Dynamic Business Environment on October 28, 2024. The seminar began with a welcome address[…]

Parent Teacher Meeting 2024

When: October 19, 2024 @ 11:30 am – 2:15 pm

The Department of Advertising and Marketing Management organized Parent-Teacher Meeting on 19th October, 2024 in Room No. 412, Commerce floor, Science Block. The meeting was attended by students from all semesters, including PG students. During[…]

AMM-Alumni Meet 2024

When: October 17, 2024 @ 11:30 am – 1:15 pm

The Department of Advertising and Marketing Management organized Alumni Meet on October 17, 2024. The program began with a beautiful welcome dance. The event included a fun hook step challenge, where alumni showcased their moves,[…]

A guest lecture in collaboration with ITM Business School

When: September 30, 2024 @ 12:00 am – 1:45 am

The Department of Advertising and Marketing Management organized a guest lecture in collaboration with ITM Business School on the topic “Job Opportunities in the Digital World”, on 30th September 2024. The session was led by[…]

An exchange program

When: September 14, 2024 @ 12:00 am – 2:00 am

The Department of Advertising and Marketing Management, in collaboration with Department of Mass Communication St. Xavier’s College, Mumbai. Mr. Sujit, organized an engaging session as part of an exchange program on September 14, 2024. During[…]

Guest lecture-ICFAI Business School

When: August 27, 2024 @ 10:00 am – 12:00 pm

The Department of Advertising and Marketing Management in collaboration with ICFAI Business School organized a guest lecture on August 27, 2024, by Prof. Arpita Chowdhury (IBS Kolkata) in the MVEIC Hall on the topic “College[…]

Anti Ragging Week

When: August 12, 2024 @ 8:40 am – August 18, 2024 @ 9:40 am
Where: PWC Patna

The Department of Advertising and Marketing Management observed “Anti Ragging Week “from 12/08/2024 to 18/08/2024 to sensitise the students to the perils of ragging and to pledge to Anti -Ragging. Various activities were carried out[…]

Guest Lecture by Dr. Shalini Sharma

When: August 23, 2024 @ 10:00 am – 11:00 am
Where: PWC Patna

The Department of Advertising and Marketing Management organized a guest lecture on August 23, 2024, delivered by Dr. Shalini Sharma, Dean, Outreach and Student Welfare (OSW) and Professor at GIMS Greater Noida. The lecture focused[…]

An esteemed alumna

When: August 9, 2024 @ 10:00 am – 11:00 am
Where: PWC PATNA

Ms. Shreya Shivangi, she is an esteemed alumna of the Department of Advertising and Marketing Management(2001 -2004). She is a Wellness and Lifestyle coach and  has been the digital head LG and Caterpillar and has[…]

Organized an interdepartmental Ad-making competition

When: August 9, 2024 @ 10:00 am – 11:00 am
Where: PWC PATNA

The Department of Advertising and Marketing Management organized an interdepartmental Ad-making competition on the theme “Technology and Innovation ” on August 9, 2024, in Room 404 of the Science Block. Students from Advertising and Marketing[…]

organized a classroom session on psychometric assessment and personality development

When: August 8, 2024 @ 11:00 am – 12:00 pm
Where: PWC PATNA

On 08-08-24, the Department of Advertising and Marketing Management organized a classroom session in Room No. 412 on psychometric assessment and personality development, led by mentor and educator Mr. Ashish Kumar Singh. The session focused[…]

A guest lecture in collaboration with ITM Business School

An exchange program

Guest Lecture by Prof. Arpita Chowdhury

Guest Lecture by Dr. Shalini Sharma

Anti Ragging Week

Organized an interdepartmental Ad-making competition

organized a classroom session on psychometric assessment and personality development,

An esteemed alumna

Organised an enlightening guest lecture

Freshers Day program on July 30, 2024.

Guest lecture on 25/07/2024

FIESTA GALA 2024

iQuanta

GUEST LECTURE ON CAREER AFTER GRADUATION

Alumni Meet 2023

Anti-Ragging Report 2023

STUDENT DEVELOPMENT PROGRAMME

PARENT TEACHER MEETING 2023-2024

Guest lecture in collaboration with IBS

A Guest Lecture – 02-Aug-2023

Freshers’ Day -27th July 2023

Workshop on “UTSAV”

Workshop on “DIGITAL MARKETING”

Workshop on “GST”

Workshop on “ PINNACLE”

Student Development Program

Date : 28.09.2019

Teaching Staff

Basic Information

Dr. Shazia Rahman (HOD)

M.A(PMIR), MBA, PhD

Basic Information

Ms. Nusrath Sohail

MBA (HR), Ph.D. (pursuing)

Basic Information

Dr. Dharmendra Kumar Singh

MBA, NET (UGC),Ph.D

Basic Information

Alok John

Ph.D. (pursuing), UGC – NET, MBA, PGDM.

Basic Information

Ms.Yosha Singh

M.B.A, UGC-NET