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Advertising and Marketing Management

Highlights of the Department

  • The Department has an impressive track record in terms of the Alumni being placed in diffrent frontline organizations like ICICI Bank, Ranbaxy, HDFC Bank, Hindustan Times, Bajaj Capital, LIC etc
  • In the final year, the department arranges for regular visits to Blue Chip Companies like RBI, Godrej,Whirlpool, Maruti Udyog Ltd, UB Group,Sudha, Pepsi,Bisleri,HMT(Tractors)etc.in order to provide an excellent corporate exposure.The students are made to learn the professional skills through on the job-Training  in diffrent sectors like Banking, Telecom Industry, Hospitality, Media,Advertising,Marketing etc.
  •  The Unique Feature of the Department “Annual Workshop on Salesmanship and Selling Skills”.

The department runs ADD-ON Courses in:

  • Certificate Course In Office Management.
  • Diploma In Office Management

Activities

Guest Lecture conducted on International Scholarships

The Department of English Communication and Media at Patna Women’s College, Autonomous, organized a enriching guest lecture on “International Scholarships: Pathways for Study and Research” led by Rimjhim Kumari- an educator, researcher and mentor with a diverse background in English Literature, language and communication. She is a gold medalist in English from Patna Women’s College. […]

Workshop-cum-Hands on training

Department of Physics, Patna Women’s College (Autonomous) Patna University organised “Workshop-cum-Hands on training ” on the theme “Basic Computer Tools” in Computer lab(Physics), Science Block for the students of B.Sc Physics Sem 1( MJC) and PG Sem-1. The workshop focussed on aquanting the students with various computer tools which are useful in various arenas of […]

Department of Business Administration Fresher’s Day

The Department of Business Administration, Patna Women’s College, organized a joyful Fresher’s Day to welcome the new batch of students. The event was graced by Dr. Pallawi Ambreesh Kumar, Head of the Department, and esteemed guests Ms. Manisha Prasad, Head, Department of Computer Applications (BCA), and Ms. Mona Kumari, Assistant Professor, Department of Commerce (Professional). […]

Three-Day Fresher’s Day Programme 2025

Patna Women’s College organized a vibrant Three-Day Fresher’s Day Programme from July 28, 2025 to July 30, 2025. The programme began with the chief guest inaugurating the event by cutting the ribbon, followed by a warm welcome by Dr. Ravi Kumar, Head of the Mathematics Department, who greeted the guest by presenting plant saplings. On […]

The Department of Advertising and Marketing Management Fresher’s Day 2025

The Department of Advertising and Marketing Management organized the Fresher’s Day 2025 for the new students of UG -2025-2029 and PG batch 2025-2026 on 29/07/2025 . The program was designed and organized by the students of UG and PG of the Department of Advertising and Marketing Management, under the guidance of the Head of Department […]

The Department of Sociology Van Mahotsav 2025

On 24th July 2025, the Department of Sociology, Patna Women’s College (Autonomous), Patna University, actively participated in a poster-making competition organized on the occasion of Van Mahotsav – a festival dedicated towards celebrating and promoting the significance of trees and forests. A total of 102 students from the department took part in the competition in […]

The Department of Economics organised Freshers’ Day 2025

The Department of Economics organised Freshers’ Day 2025 for the students of UG and PG Semester-I. The students practiced for days to showcase their skills and talent. The event was hosted by Pallavi and Shiza. The event started with a welcome song sung by Muskan and group. The girls thanked Almighty and welcomed the guests, […]

Virtual Workshop on “ Decoding Personal Finance Management: Smart Money Moves”

Venue: MVEIC Theme: Personal Finance Management On 30th July, 2025, the Department of Economics in collaboration with the Department of Commerce, Patna Women’s College (Autonomous), efficaciously organized a virtual workshop on “Decoding Personal Finance Management: Smart Money Moves” in MVEIC Hall. The session was conducted in association with Bellwether Associates, Gurugram, to educate students with […]

MATHS CAMP

Venue: Room 403 Organised by: Department of Economics in collaboration with Department of Mathematics Conducted by: Ecospectrum A Mathematics Camp was conducted on 19th July 2025 and 2nd August 2025 by the Department of Economics, in collaboration with the Department of Mathematics. Open to both undergraduate and postgraduate students, the camp aimed to deepen students’ […]

An interactive programmme organised by PWCAA

An interactive programmme under the guidance of our respected Principal Dr Sister M.Rashmi A.C. was organised by PWCAA, Alumni Association with the students at Kanya Madhya Vidyalaya, Raj Bhawan Anchal Gardanibagh,Patna. Ms.Manisha Kumari, Psychological Counselor Department of Psychology and Ms. Simran Sinha ,Assistant Professor Department of Political Science, with four of the volunteers from PG […]

The Department of Philosophy – Fresher’s Day

The Department of Philosophy, Patna Women’s College, organized a joyful Fresher’s Day to welcome the new batch of students. The event was graced by Dr. Keerti Choudhary, Head of the Department, and esteemed guests Dr. Meenakshi, Assistant Professor, Department of Geography, and Dr. Rajeev Ranjan, Assistant Professor, Department of Zoology. The faculty members Dr.Kamalendra , […]

प्रेमचंद जयंती

पटना वीमेंस कॉलेज के हिंदी विभाग द्वारा प्रेमचंद जयंती के उपलक्ष्य में पूरे कॉलेज की छात्राओं व शिक्षकों के लिए पुस्तक प्रदर्शनी का आयोजन किया गया जिसका मुख्य उद्देश्य था हिंदी साहित्य के कालजयी रचनाकार प्रेमचंद के महान व्यक्तिव व कृतित्व से सभी को परिचित कराना व हिंदी साहित्य के क्षेत्र में उनके अमूल्य योगदान […]

A guest lecture in collaboration with ITM Business School

An exchange program

Guest Lecture by Prof. Arpita Chowdhury

Guest Lecture by Dr. Shalini Sharma

Anti Ragging Week

Organized an interdepartmental Ad-making competition

organized a classroom session on psychometric assessment and personality development,

An esteemed alumna

Organised an enlightening guest lecture

Freshers Day program on July 30, 2024.

Guest lecture on 25/07/2024

FIESTA GALA 2024

iQuanta

GUEST LECTURE ON CAREER AFTER GRADUATION

Alumni Meet 2023

Anti-Ragging Report 2023

STUDENT DEVELOPMENT PROGRAMME

PARENT TEACHER MEETING 2023-2024

Guest lecture in collaboration with IBS

A Guest Lecture – 02-Aug-2023

Freshers’ Day -27th July 2023

Workshop on “UTSAV”

Workshop on “DIGITAL MARKETING”

Workshop on “GST”

Workshop on “ PINNACLE”

Student Development Program

Date : 28.09.2019

Teaching Staff

Basic Information

Dr. Shazia Rahman (HOD)

M.A(PMIR), MBA, PhD

Basic Information

Ms. Nusrath Sohail

MBA (HR), Ph.D. (pursuing)

Basic Information

Ms.Yosha Singh

M.B.A, UGC-NET

Basic Information

Alok John

Ph.D. (pursuing), UGC – NET, MBA, PGDM.